My junk mail
goes straight into the ‘junk’ folder on my Hotmail account, and therefore I usually
just go through and delete them all without looking at their content, unless I
am looking for something in particular.
The email I
have chosen is from ‘admin@awakenibiza.com’. When it comes to summer and I
am looking for a holiday, only then will I open these emails.
The email isn't personalised, however I wouldn't be more
likely to purchase something because they addressed it to me personally.
The template and layout is effective. For the exciting,
vibrant event they are trying to sell it is relevant and appealing.
They try to
entice you into buying the product by telling you that ‘due to huge demand we
anticipate early bird packages to be sold out soon.’ And ‘secure your place now
for only a £50 deposit.
The email goes
on to tell you about the prices and what is included in the package. It then
has a link to their actual website where you can book the holiday.
Then continuing
in the email, there are banners with promotions, however when you click on them
to go to the website, you get sent to the same page for the general website.
At the bottom
of the email it gives you another link to click on to book the trip, It also
recommends that you find them on Facebook, Twitter, YouTube, Instagram and Google+
with the links to their pages.
